Topaz Partners’ Tim Allik to discuss social media trends at New England Direct Marketing Association
Allik, Topaz Director of Social Media Public Relations, to focus on social media at NEDMA’s “Eyes on the prize: Implementing a social media program with a business mindset” program
[USPRwire, Thu Oct 09 2008] WHAT: New England Direct Marketing Association (NEDMA) breakfast program
TOPIC: “Eyes on the prize: Implementing a social media program with a business mindset”
WHO: Tim Allik, Director of Social Media Public Relations at Topaz Partners, designs and implements strategic social media programs for a wide range of clients. Before joining Topaz Tim was a producer and project manager for Boston.com and a senior news producer for WBUR radio in Boston. Tim will be joined by co-presenter and Topaz client Bill Wrinn, Marketing and Communications Director for The Scuderi Group, an engineering design and licensing company based in Springfield, Massachusetts. Bill has a wide range of media communications, marketing and publishing experience, spanning more than 20 years.
WHY: The buzzwords "media fragmentation” aren’t going away anytime soon. Your current and prospective customers – and those who influence purchase decisions – are turning to an ever-expanding array of media sources for information, including search engines, blogs, podcasts, message boards and more. The upside of the new media landscape is that it offers marketers the opportunity to precisely target and communicate with their most highly valued current and potential customers through strategic social media public relations programs. Leveraging social media for marketing purposes engages the people who are most important to your business in a conversation. We’ll talk about using social media strategically to communicate your business messages using social media as a catalyst.
WHEN: October 16, 2008
7:30 a.m. to 9:30 a.m.
WHERE: Langham Hotel
250 Franklin Street
About Topaz Partners
Topaz Partners is a leader in the evolving world of technology public relations and social media. For more information, visit Topaz on the Web at www.topazpartners.com or call (781) 404-2400.
The New England Direct Marketing Association is a regional, professional non-profit association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program. For more information, go to: http://www.nedma.com/index.html.
NEDMA also serves the New England direct marketing community through the NEDMA Educational Foundation. In addition to providing educational opportunities (including direct marketing scholarships to promising, aspiring direct marketers), the Foundation oversees the NEDMA libraries.