Topaz Expands Mobile Communications PR Practice With the Addition of MobileAware, Reef Point Systems


Topaz Partners, an emerging leader in next-generation technology public relations, announced today the addition of three new clients focused on the mobile communications market, one of the fastest growing segments of the firm’s business. The new clients – MobileAware, Reef Point Systems and Vanu, Inc. – join a growing line-up of mobile communications companies that Topaz has signed on since late 2005. These other clients include LogicaCMG Telecoms, JumpTap and Oxy Systems.


[USPRwire, Tue Mar 20 2007] Topaz Partners, an emerging leader in next-generation technology public relations, announced today the addition of three new clients focused on the mobile communications market, one of the fastest growing segments of the firm’s business. The new clients – MobileAware, Reef Point Systems and Vanu, Inc. – join a growing line-up of mobile communications companies that Topaz has signed on since late 2005. These other clients include LogicaCMG Telecoms, JumpTap and Oxy Systems.

MobileAware (www.mobileaware.com) of Dublin, Ireland, is a global provider of mobile service infrastructure (MSI) that offers a strategic approach for creating and managing mobile data solutions across all lines of business. MobileAware’s MSI is comprised of Mobile Service Delivery, Mobile Customer Self-Service and Mobile Workforce solutions. Topaz is building MobileAware’s visibility in the US market through a targeted media relations and speaker placement program.

Reef Point Systems (www.reefpoint.com) is the maker of the Universal Convergence Gateway (UCG), the telecommunications industry’s only available platform purpose-built with the functionality, performance and scalability to provide comprehensive access control for the full range of fixed-mobile convergence (FMC) networkarchitectures Reef Point enables telecommunications service providers to deliver high-value VoIP and multimedia services to users of mobile phones, laptops and handheld devices over any network while ensuring security and quality of service. Topaz is working with Reef Point to raise the company’s visibility through media and industry analyst relations and article placements.

Vanu, Inc. (www.vanu.com) is the developer of the Anywave® Base Station, the first U.S. Federal Communications Commission (FCC)-certified software radio. The Anywave Base Station affords significant advantages versus traditional equipment manufacturers including: simultaneous operation of multiple standards on a single network, the use of industry standard hardware, remote software downloads to add capacity and migrate to future standards, decreased backhaul costs and a full array of additional capital and operating cost savings. Topaz will support Vanu in media relations, speaker placement, analyst relations and event support.

“Mobile communications has emerged as a breeding ground for some of today’s most promising and far-reaching technologies, and Topaz’s newest clients – Vanu, Reef Point Systems and MobileAware – are a clear reflection of these innovations,” said Tony Sapienza, Topaz co-founder and principal partner. “Just as Topaz is bringing innovation to the world of technology PR, these companies and other Topaz clients are breaking new ground in the area of mobile communications.”

All six of these Topaz clients are preparing for the CTIA Wireless conference (March 27-29) in Orlando, Florida, which has emerged as a showcase for new mobile communications technologies.

About Topaz Partners
Topaz Partners is an emerging leader in the evolving world of technology public relations, integrating both mainstream media and consumer-generated media strategies. The agency’s senior team of professionals draws on experience with leading PR firms and in-house corporate marketing organizations to provide counsel and hands-on support in media and analyst relations, and online communications, PR strategy and message development, the creation of editorial and marketing materials, and other areas of strategic business communications. Topaz serves a growing base of clients across a broad range of technology segments—as well as business-to-business and consumer markets—in regions around the world. Established in 2002, Topaz has quickly emerged as a PR leader and is ranked among “Boston Business Journal’s Top 25 Largest PR Firms in Boston.” For more information, visit Topaz on the Web at www.topazpartners.com or call (781) 404-2400.
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Media Contact:
Brooke Blew
Topaz Partners
781-404-2424
bblew@topazpartners.com

Company: Topaz Partners


Contact Name: msapienza

Contact Email: msapienza@topazpartners.com

Contact Phone: 781-404-2424

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