The Number One Key Factor to Launching a New Product or Service

The secret recipe for a successful business – don’t forget your key ingredient

[USPRwire, Wed Oct 14 2009] What is the one key factor without which you can’t launch a successful new product or service?

Although the Web 2.0 world has created enormous opportunities for savvy B2B companies to launch a new product or service, one item still endures as the key ingredient behind any successful product or service launch.

“Despite our colossal technological gains, you can’t successfully launch a product or service today unless you follow certain traditional practices, besides taking advantage of new techniques,” said Wendy Marx, a B2B public relations expert, Fast Company expert blogger and president of award-winning PR agency Marx Communications. “What’s often thrown away in the race for the new and exciting is the meat and potatoes of a launch -- the proper positioning of a product or service. It never fails to amaze me how many companies are so focused on ‘what’ a product or service can do that they fail to focus on the ‘why’ and ‘how’.”

“You can have the greatest gizmo in the world but if it doesn’t resonate with a buyer, what good does it do?” asked Marx. “What’s essential is crafting your offer so it entices and persuades. – and most importantly speaks to real customer needs.”

Marx will discuss how to do just that at Marx Communications’ business building webcast: “2009 B2B Best PR Practices: Introducing New Products and Services,” 11 am Eastern Time, Wednesday October 28, 2009.

The webinar will show you:

* The five key steps to take pre-launch
* Secrets of attracting online buzz.
* Getting attention from traditional media and how that impacts online buzz
* Avoiding the most common PR mistakes
* The key elements in positioning and messaging

To register for the *free* webcast, please go to:

About Marx Communications
Marx Communication is an award-winning B2B public relations and marketing communications agency consisting of senior-level professionals only – with the overhead or lower-level staff of traditional agencies. Since 1993, it has established a track record of effectively telling the stories of B2B companies. Its clients have been featured in media outlets that matter most to them -- – The New York Times, The Wall Street Journal, Barron’s, CNBC, Bloomberg News, Bloomberg TV, Fox, Forbes, Businessweek, Institutional Investor, Investor’s Business Daily, Financial Times — and virtually every major business outlet worldwide. For more information, visit Follow us on Twitter at

Contact: Wendy Marx, Marx Communications (203-445-2850 or

Company: Marx Communications

Contact Name: Wendy Marx

Contact Email:

Contact Phone: 203-445-2850

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