TM Forum Selects March Communications to broaden awareness and support ManagementWorld events
March to drive the Forum’s expansion beyond telecommunications and provide support for ManagementWorld in Orlando
[USPRwire, Sat Oct 04 2008] The world’s leading trade association focused on management of information, communications and entertainment services has appointed March Communications , to support public relations activity in North America.
The TM Forum will be working with March to support its drive into new sectors as the telecommunications continues to evolve. March will also be responsible for maximizing the public relations and marketing opportunities surrounding the Forum’s ManagementWorld Orlando event while working closely with show exhibitors.
“One of the Forum’s key challenges lies in maintaining our visibility within core telecommunications markets while driving understanding of our role in new sectors such as cable, device management, entertainment and new media,” said Nick Willetts, Head of Marketing for the TM Forum. “March Communications has a really strong understanding of our markets that it can marry with strong client experience in the new sectors we are targeting.”
March is cementing its position as a leading provider of public relations and other marketing services to the information, communications and entertainment market sectors, building on client success with Apertio (recently acquired by Nokia Siemens), Axiom Systems (recently acquired by Comptel Corporation), Bluestreak Technologies, Comptel Corporation, JacobsRimell (recently acquired by Amdocs OSS), Psytechnics, TierOne OSS Technologies and United Mobile.
“We are delighted to welcome TM Forum on board with our existing clients in the telecommunications and media space,” said Martin Jones, Managing Partner of March Communications. “As the telecommunications sector continues to evolve so the Forum must ensure its relevance and value is properly understood by the extending value chain.”
With almost 700 members in 72 countries, the TM Forum provides leadership, strategic guidance and practical solutions to improve the way that services are created, delivered, assured and charged. Members include the majority of the world’s service providers, network operators, software suppliers, equipment suppliers and systems integrators. The TM Forum sponsors a large event in the States each year, Management World Americas, which will be held November 16-20, 2008 in Orlando, Florida.
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About TM Forum
With almost 700 members in 71 countries, the TM Forum is the world’s leading trade association focused on management of information, communications and entertainment services. The Forum provides leadership, strategic guidance and practical solutions to improve the way that services are created, delivered, assured and charged. Members include the majority of the world’s service providers, network operators, software suppliers, equipment suppliers and systems integrators.
The Forum currently facilitates over 80 technical programs and provides extensive training, conferencing and information services to its members. Through its initiatives to help providers move to 21st century ‘lean’ processes, the Forum helps its members automate business processes by deploying operational systems that will work seamlessly across various parts of the service delivery chain. The organization provides industry benchmarks, guidebooks, process and software frameworks and specific ‘plug and play’ standards. These give service providers the direction and specific roadmaps to achieve much greater business efficiency and operational flexibility.
For further information regarding the TM Forum, related programs such as the Prosspero initiative and its Management World conferences, please visit www.tmforum.org.
About March Communications
March Communications offers a unique blend of services that combine many years of international high tech PR and marketing experience with a solid understanding of today’s evolving business and communications landscape. We carefully design intelligent and innovative campaigns to educate and influence the target audiences that really matter to our clients' businesses.
Martin Jones, Managing Partner