ARTVPS draws on WAR for PR campaign

From: Ware Anthony Rust
Published: Fri Apr 28 2006

ARTVPS, developers of a unique processor that creates stunning, photorealistic images, has drawn on leading communications agency, Ware Anthony Rust (WAR), to run a global PR programme.

WAR will provide full PR support and campaign management for ARTVPS to raise awareness of the company and its key products and partnerships across the UK, Europe and America.

ARTVPS leads the way in the development of visualisation systems that can generate truly realistic images. The company developed the first and only hardware processor designed exclusively to accelerate ray tracing of 3D data and create computer generated images whose quality is indiscernible from standard photographs.

Aimed primarily at design, marketing, advertising, and automotive press, the PR campaign will also target a number of vertical sectors where businesses could gain real competitive advantage by using ARTVPS technology to make the most of their 3D data in product design through to marketing. Specifically, this will include publications focused on latest technology developments in photography, architecture and education.

Kerris Macauley, head of WAR PR said, “ARTVPS technology is the first choice for companies looking to create striking digital images without the use of photography. The pictures the company and its customers develop are amazing ??" you would never know they weren’t real. As such, there are some really novel ways in which to promote ARTVPS’ capabilities. We look forward to working with the team to raise their existing profile and drive awareness among new audiences.”

Kate Marshall, marketing manager at ARTVPS said: “To take our PR to the next level, ARTVPS wanted to appoint a really creative PR agency that could paint a vivid picture of our offering. From past experience we knew WAR could do exactly this. This is an exciting time for ARTVPS and the development of 3D rendering technology in the industry and we look forward to seeing the results of WAR’s campaign activity.”

For further information please contact: Zoisa Pugh or Kim Bithel on 01223 566212 or /

Note to newsdesk:
WAR provides a seamless communications service for a host of clients in B2C, B2B and healthcare sectors, bringing together talented and creative individuals with specific expertise in their own fields.

The agency disciplines of advertising, design, public relations, interactive and direct marketing are blended to give clients holistic, strategic and creative campaigns, or offered independently to suit client needs.

WAR works with international and national companies based across the UK and overseas including: Multiyork, Van Dal, Acushnet (Titleist, FootJoy and Cobra), Johnson & Johnson, Huntsman (Araldite), Corgi Toys, Corinthian, Sekonda, Mundipharma, Plasti-kote, Linx Printing Technologies, Visa Europe, Zapf Creation, Stream Foods and Cambridgeshire Horizons.
Company: Ware Anthony Rust
Contact Name: Kim Bithel
Contact Email:
Contact Phone: +44 (0)1223 566212

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