New market study, "Global TV Ad-spending Market 2015-2019", has been published


Recently published research from TechNavio, "Global TV Ad-spending Market 2015-2019", is now available at Fast Market Research


[USPRwire, Tue Sep 01 2015] TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.

The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "One major trend that can be seen in TV advertising is the high adoption of the subscription-based model, due to which ad-free content can be viewed and stable revenue can be generated through the subscribed customer base. This is an extension of the digital touch point of a TV advertisement."

According to the report, one of the major drivers in the market is TV ads with digital touch points. This will increase the effectiveness of the ad campaign by 16%. As online purchases growing at a higher rate than in-store purchases, marketers see this as an opportunity to boost the effectiveness of the TV commercial.

Further, the report states that one of the major challenges the market is facing is the decreasing trust in TV advertisements. In 2014, viewers trusted only 19% of television ads, which is a fall from 21% in 2012 and 25% in 2011. Contrastingly, digital ads built high credibility in the same period. In 2014, 36% of online banner ads were trusted, which is an increase from 33% in 2012. Even search engine ads have higher credibility compared to TV commercials with 30% of the ads being trusted, a slight increase from 29% in 2012.

The key players in the Global TV Ad-spending Market are American Express, Comcast, Ford, P&G, Pfizer, and Verizon Communications in the while other prominent vendors include AT&T, Chrysler, General Motors, Johnson & Johnson, JP Morgan Chase, L'Oreal, Nissan, Time Warner, Toyota, and Walt Disney.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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