New Market Report: Global Online Video Platform Market 2015-2019
New Media market report from TechNavio: "Global Online Video Platform Market 2015-2019"
[USPRwire, Tue Sep 01 2015] Online video platforms are SaaS-based platforms that host, manage, encode, and customize videos services. These are end-to-end tools used for the distribution, downloading, publishing, and measuring online video content for on-demand and live streaming. Online video platforms enable enterprises to share video content with external stakeholders such as customers, partners, and investors.
The application helps the organization in the conversion of the online video into any format that can be shared through devices such as iOS, Android-enabled smartphones and tablets, PCs, digital STBs, and TVs.
Technavio's analysts forecast the global online video platform market to grow at a CAGR of 14.15% over the period 2014-2019.
Commenting on the report, an analyst from Technavio's team said: "The increased number of online forums has boosted the demand for video analytics. The majority of vendors in the market have started offering analytics solutions that track the number of viewers at any given time, along with videos viewed, viewing rate, geographic distribution, and real-time data about upload and download speed."
According to the report, with increased Internet penetration, more users are browsing using their mobile devices. While Internet penetration in APAC is below the global average, vendors are targeting developing countries in APAC due to the growth potential they represent.
Further, the report states that the piracy has threatened the audio/video content industry since its origin. File-sharing, copying, and downloading from illegal online sources are considerable challenges for content providers. Thus, protection of premium content is a critical requirement for all online video service providers.
The key players in the Global Online Video Platform Market are Brightcove, Kaltura, Ooyala, thePlatform while other prominent vendors include Amobee (Adconion), Anvato, BrightRoll, Bubblecast, Castfire (Emerge Digital), ClicFic, ClickStream TV, ClipShare, Coull, Digitalsmiths, Doovle, Ebdsoft, Endavo, Ensemble Video, Flumotion, KIT Digital (Piksel), Limelight Networks, Longtail Ad Solutions, Magnify, MediaCore, Panopto, PermissionTV,, Pixability, Ramp, Samba Group, SpotXchange, VBrick, Vidcaster, Viddler, VideoBloom, Vidizmo, VMIX Media, Vzaar, Wellcomemat, Wista
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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