Just Published: "Social Network Marketing in the US 2015-2019"

New Media market report from TechNavio: "Social Network Marketing in the US 2015-2019"

[USPRwire, Mon Sep 07 2015] Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social media is not only about Facebook, Twitter, and Google+, but much more.

Currently, there are more than 800 active social networking sites, including mobile applications and digital platforms.

Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "There has been a shift in how people consume media, where consumers now demand access to content on the go. Growing Internet access on mobile devices enable consumers to stay connected on social networking sites all the time. This provides an opportunity for marketers to reach out to their audience through their mobile devices."

According to the report, social network marketing is driven by the growing usage of smartphones and this trend will continue during the forecast period. Videos will play a vital role in social media marketing. Although YouTube is leading the online video market, Facebook is fast emerging as a hub for video viewing.

Further, the report states that Most of the brands have been using traditional marketing mediums for decades. They are in their comfort zones when using these mediums, and they are skeptical about new mediums. Most of the brands do not wish to experiment with their existing marketing plans.

The key players in the Social Network Marketing in the US are Facebook, Google, Instagram, LinkedIn, Pinterest, Tumblr, and Twitter.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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