"NRT Smoking Cessation Aids in Brazil" now available at Fast Market Research

In June 2014, the Brazilian Government approved a decree that banish the existence of "fumodramos", which are exclusive areas that permits people to smoke in public places, such as restaurants, shopping centres, supermarkets, to name a few. The decree 8.262/2014 substitutes the decree 2.018/1996 that established the existence of "fumodramos". This decision aims to reduce the number of smokers in the country, by making it even more difficult to smoke in public spaces. It is expected that this law will stimulate sales of NRT smoking cessation aids in Brazil, as it is expected that many consumers who smoke will try to quit smoking, since it is becoming more difficult to smoke in any public space.

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Competitive Landscape

Nicorette from Johnson & Johnson Industrial continued to lead NRT smoking cessation aids in 2013, with 67% value share. The large and efficient Johnson & Johnson distribution system and high penetration rate in parapharmacies/drugstores helped Nicorette to increase its brand penetration amongst consumers across the country. Nicorette is also available in different product types, such as NRT gum and NRT patches, offering more options to consumers who wish to purchase Nicorette products. In order to aid consumers in their quest to quit smoking, Johnson & Johnson also promotes a campaign through Nicorette's website called Active Stop, which is a free online programme which offers tips, health bulletins and online tools to consumers who need help in quitting smoking. Active Stop provides a good solution for consumers who need emotional support and personalised information to quit smoking.

Industry Prospects

During the forecast period, NRT smoking cessation aids is predicted to record a value CAGR of 7% in constant 2013 prices, to reach R$156 million in 2018. NRT lozenges and NRT gum are expected to post the highest growth rates during the forecast period, with value CAGRs of 10% and 7% in constant 2013 prices respectively.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The?NRT Smoking Cessation Aids in?Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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