"Herbal/Traditional Products in the Netherlands" now available at Fast Market Research

Consumer interest in more natural products continues to increase in many consumer goods industries including packaged food, non-alcoholic drinks and beauty and personal care. Herbal/traditional products were already popular in the Netherlands at the start of the review period due to their longstanding presence in the country. However, the recent trend towards healthy lifestyles is fuelling interest in herbal/traditional products even more. Brands like Dampo and Vicks have amplified the popularity of herbal/traditional products within cough, cold and allergy (hay fever) remedies. Most herbal/traditional products were based on old tricks which have been handed down through numerous generations and consumers know that they can depend on these products. Herbal/traditional products are widely available in the Netherlands and often represent cheap alternatives to standard pharmaceutical products.

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Competitive Landscape

Lofthouse of Fleetwood remained the leading player in herbal/traditional products in value terms in 2015. The company is present within cough, cold, and allergy (hay fever) remedies with its medicated confectionery brand Fisherman’s Friend, which is the company’s flagship brand. Fisherman’s Friend is a medicated confectionery which can be used when experiencing a cough but it is also consumed as confectionery. The range of Fisherman’s Friend consists of numerous different flavours and it is available in both sugarised and non-sugarised versions.

Industry Prospects

Herbal/traditional products is expected to record stronger growth over the forecast period than it did over the review period. The main reason for the underperformance of the category over the review period was that cough, cold and allergy (hay fever) remedies struggled to maintain strong sales. The performance of cough, cold and allergy (hay fever) remedies is heavily dependent on the prevailing weather conditions, which were very difficult to predict during the forecast period. However, more consumers are experiencing problems with allergies and for this reason a superior performance is expected in herbal/traditional cough cold and allergy (hay fever) remedies over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.



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