"Herbal/Traditional Products in Romania" Published

The demand for natural healthcare products continues to increase and to impact the overall performance of herbal/traditional products in Romania in 2015. The demand for natural healthcare options continues to increase at high rates. Consumers use these products as a part of their larger natural lifestyle approach, which rejects synthetic products. The natural trend is further driven by increasing consumer self-reliance. The market entry of well-capitalised companies in the natural healthcare segment has also led to a strong increase in the product offerings in Romania. This trend strengthens the demand for herbal products.

Competitive Landscape

In 2015, Laboratories Medica leads herbal/traditional products in Romania with 11% forecast value share, followed by Biofarm with 7% value share and Hofigal with 7% value share as well. These companies enjoy great brand awareness and are widely accepted by Romanian consumers due to the quality of the products and long presence on the market, which ensures strong industry positions.

Full Report Details at
- http://www.fastmr.com/prod/1082343_herbaltraditional_products.aspx?afid=302

Industry Prospects

Herbal/traditional products is expected to achieve a CAGR of 9% at constant 2015 prices over the forecast period to reach total sales of RON405 million by 2020. The expected growth is set to be slightly smaller compared with the 10% CAGR from the review period. The increasing health and wellness trend amongst Romanians is set to encourage more people to switch from standard to herbal medicines. Moreover, the self-medication factor will also positively impact the growth of the category over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Herbal/Traditional Products in?Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Romania?
* What are the major brands in Romania?

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