"Herbal/Traditional Products in Portugal" is now available at Fast Market Research

Herbal/traditional products is a niche in overall consumer health, representing only 10% of value sales. This category relies on a solid base of loyal consumers who were not directly affected by the economic crisis over the review period. Therefore, it was not deeply impacted over the review period, remaining quite stable and registering only a very slight negative CAGR in current value terms. And despite slight signs of Portuguese economic recovery, the performance in 2015 was only slightly better than in the review period, with sales of herbal/traditional products registering a slow increase.

Competitive Landscape

Cadbury Portugal Produtos de Confeitaria maintained the leading position in herbal/traditional products in 2015, with a value share of 6%. This position is due to its leading position in one of the most valuable categories, herbal/traditional cough, cold and allergy (hay fever) remedies, in which it reached a 22% value share in 2015, mainly thanks to its well-established Halls brand.

Full Report Details at
- http://www.fastmr.com/prod/1082342_herbaltraditional_products.aspx?afid=302

Industry Prospects

The change in habits towards healthier lifestyles is expected to positively impact herbal/traditional products over the forecast period. Portuguese consumers are predicted to see more advantages in taking these products as a preventive measure or for long term treatment, such as sleep aids products. They might be seduced by the fewer side-effects associated with this type of product compared with chemical products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Herbal/Traditional Products in?Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Portugal?
* What are the major brands in Portugal?
* What is the market size of Herbal/Traditional Products in Portugal?
* What are the major brands in Portugal?

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