"Herbal/Traditional Products in Italy" is now available at Fast Market Research

Herbal/traditional products generated value sales of €781 million in 2015, with herbal/traditional dietary supplements accounting for 60% of total category value sales during the year. Herbal/traditional vitamins and dietary supplements recorded 3% current value growth in 2015 and this category includes various supplements based on plants such as echinacea, evening primrose, garlic, ginkgo biloba, ginseng, St John's wort, aloe and propolis, among others. These products recorded positive growth thanks to a sizeable niche of loyal consumers who prefer these dietary supplements to standard options, mainly because they perceive them as being more natural and effective.

Competitive Landscape

The competitive environment in herbal/traditional products in Italy is quite fragmented, with nearly 36% of value sales accounted for by ‘others’ in 2015. Others includes myriad small laboratories offering at least one brand in the category and holding a marginal value share. Aboca remained the leading player in herbal/traditional products in 2015 with a 12% value share. Aboca’s products are the most popular herbal/traditional remedies found in chemists/pharmacies and health food shops in Italy, the two main retail channels for herbal/traditional products. Aboca was followed by Specchiasol, which accounted for 6% of value sales in the category during 2015, which ranked second company within herbal/traditional dietary supplements. Specchiasol was also the leading player within paediatric herbal/traditional dietary supplements in 2015.

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Industry Prospects

The popularity of herbal/traditional products is increasing in Italy and there is currently great potential for further growth in the category, which is likely to be favoured by the superior performance expected for the Italian economy during the forecast period. Italians are expected to continue favouring herbal/traditional products for their natural appeal and lack of side effects. As a result, herbal/traditional products is expected to increase in value at a CAGR of 2% at constant 2015 prices over the forecast period, a performance which is set to be in line with the 2% value CAGR recorded in the category at constant 2015 prices over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.



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