"Herbal/Traditional Products in Ireland" is now available at Fast Market Research

As attitudes towards health and wellness change among the Irish population, consumers are increasingly looking to health maintenance over and above merely treating the symptoms of illness as and when they develop. In this regard, there is an increasing trend towards looking at health in a holistic sense with a view to supporting both the health of the body and one’s overall life as a whole and acknowledging the links between the seemingly separate and disparate elements of daily life and the impact of these on general health. With this in mind, Irish consumers are increasingly looking to natural products, which they often feel will be beneficial to them. This continues to have a positive impact on sales of herbal/traditional products, with consumers increasingly turning to such products with a view to addressing current issues or conditions they may have as well as avoiding the onset of specific health issues in the future.

Full Report Details at
- http://www.fastmr.com/prod/1031628_herbaltraditional_products.aspx?afid=302

Competitive Landscape

Kelkin Ltd remained the leading player in herbal/traditional products in 2014 with a 9% value share. The company is the leading importer and distributor of a range of products including the Vitabiotics range of vitamins and dietary supplements as well as maintaining its own Kelkin brand of herbal/traditional products, which are generally available in chemists/pharmacies and through the company’s own internet retailing website. Within herbal/traditional products, the company carries the Kalms range of herbal/traditional calming and sleeping products as well as Lanes Olbas brand, the leading brand in herbal/traditional products with a 5% value share.

Industry Prospects

Herbal/traditional products is expected to increase in value at CAGR of 2% in constant 2014 terms over the forecast period. Consumer spending and purchasing habits are expected to continue to return to normal over the course of the forecast period as economic conditions improve and the fears associated with the threat of economic collapse and long-term economic recession recede. Interest in and awareness of herbal/traditional products is also expected to gain ground during the forecast period as Irish consumers increasingly look to increase and improve their overall levels of health and wellness as they take greater responsibility for their general well-being.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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