Growth in eye care increased towards the end of the review period. The category recorded value growth of 8% in 2015, higher than the 7% witnessed in 2014. This was driven by population growth, the dusty and hot desert weather triggering eye allergies, and consumers proactively seeking treatment.
Competitive Landscape
Alcon Middle East led eye care with a 27% value share in 2015 as the company continued to benefit from the strong equity of brands such as Naphcon with a 33% value share of allergy eye care and Cusicrom with a 23% value share in allergy eye care. These brands continued to benefit from their widespread distribution and strong reputation as high-quality products.
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Industry Prospects
The eye care category is expected to record a value CAGR of 5% at constant 2015 prices over the review period, mainly driven by organic growth due to the growing population and the country’s environment, harsh weather and differing indoor and outdoor temperatures.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Eye Care in United Arab Emirates market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Eye Care in United Arab Emirates?
* What are the major brands in United Arab Emirates?
* How are population trends affecting eye care product sales?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
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"Eye Care in the United Arab Emirates" is now available at Fast Market Research
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Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001