Eye care registered slightly slower current value growth in 2014 than in 2013, though the growth pace still remained high. High pollution in Thailand saw many consumers facing eye irritation issues, which supported the performance of eye care. An improved employment rate in Thailand at the end of the review period also saw many consumers spending long periods in front of computers, resulting in frequent dry eye issues.
Competitive Landscape
Thai PD Chemicals Co Ltd recorded the strongest increase in value share to reach 32%, allowing it to consolidate its leadership of eye care in 2014, gained over the review period through a comprehensive portfolio of brands and products. Furthermore, the established presence of the player earned strong consumer trust in the product quality offered.
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Industry Prospects
Eye care is expected to retain a positive constant value performance over the forecast period, though at a slower rate compared with 2014. Expected improvement in the employment rate for Thailand over the forecast period will see many consumers still having to face computers for prolonged periods, resulting in a high incidence of dry eyes. Additionally, Thailand’s pollution level is likely to remain high and will continue to contribute to eye discomfort for consumers.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Eye Care in Thailand market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Eye Care in Thailand?
* What are the major brands in Thailand?
* How are population trends affecting eye care product sales?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
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"Eye Care in Thailand" now available at Fast Market Research
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001