"Eye Care in Switzerland" is now available at Fast Market Research

Eye care remains a very small category within OTC consumer health in Switzerland, with limited if non-existent marketing support and activity. However, environmental factors such as pollution, demographic factors such as ageing or new lifestyle habits are all drivers that continue to sustain market growth, albeit at a moderate rate.

Competitive Landscape

Novartis Consumer Health AG leads eye care with a 30% value share in 2014 with a number of different products covering both allergy eye care and standard eye care. Allergan AG ranked second thanks to its heritage of more than 60 years in the field of eye care with its leading product Liquitears.

Industry Prospects

No significant movement is expected in eye care over the forecast period with both volume and value growth expected to remain similar to 2014 growth. Product saturation and maturity are expected to prevent further category growth throughout the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/981665_eye_care_in_switzerland.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Eye Care in?Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Switzerland?
* What are the major brands in Switzerland?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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