"Eye Care in South Korea" now available at Fast Market Research

Allergy eye care suffered a further retail value sales decline of 3% in 2015, while standard eye care saw positive growth of 2%. Allergy eye care is growing in the Rx prescription segment, with consumers preferring to visit an optometrist to receive a proper diagnosis. Treatment for each type of eye allergy is slightly different, thus consumers find it safer to consult with a doctor and receive a prescription. Standard eye care on the other hand tends to be used as part of a daily routine in the case of dry eyes, especially by consumers who wear contact lenses. Standard eye care products are commonly used by South Korean consumers and referred to by the well-known term ‘tear-drop’.

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Competitive Landscape

Sam Il Pharm Co Ltd, with its EYE2O brand, leads standard eye care in South Korea. In 2015, the brand accounted for a retail value sales share of 27%. As standard eye care accounts for an almost 99% share of retail value sales in eye care, the leading brand in standard eye care automatically leads eye care as a whole.

Industry Prospects

Eye care will continue to be dominated by standard eye care over the forecast period. Standard eye care is expected to see healthy sales growth over the forecast period, with a CAGR of 2% at constant 2015 prices predicted. The number of consumers suffering from eye tiredness and eye strain is growing due to a number of factors, including frequent use of cosmetic lens and daily disposable lenses, irritation caused by air pollution, long hours of computer and smartphone use, and dryness caused by LASIK and LASEK. As the factors causing eye issues vary, the target consumers for eye care products are not necessarily the same across different product types. Both genders, regardless of age group, are expected to display growing demand for eye care products over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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