"Eye Care in Italy" is now available at Fast Market Research

Sales of eye care products in Italy are being supported by the increasing numbers of Italians who are suffering from dry eyes due to their modern lifestyles, which often includes prolonged hours spent in front of the computer, driving and staying in air conditioned environments. For this reason, Italian consumers are using standard eye care more often, opting for more naturally positioned products which are perceived as being less harmful. These are offered by brands such as Iridina by Montefarmaco and Fitostill by Aboca. In 2015, this trend continued to boost growth of standard eye care sales as the category recorded a growth of 4% in current value terms. Consumers also tended to favour preservative-free eye care formulations as dry eyes tends to be a chronic syndrome with a high frequency. This trend also benefited brands such as Imidazyl by Recordati, which recently reformulated its products to make them preservative-free.

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Competitive Landscape

Recordati was the leader within eye care in Italy in 2015 with a 15% value share, thanks mainly to its Imidazyl brand, which is present in both standard eye care and allergy eye care. Recordati was followed by Montefarmaco with a 10% value share in 2015 through its Iridina brand, which is also present in both standard eye care and allergy eye care. Other important brands in the category include Alfa by Bracco and Hylastil by Sifi SpA, each of which was able to generate a 7% value share in 2015. Fitostill by Aboca, a naturally-positioned standard eye care product, meanwhile, accounted for less than 2% of value sales in the category, although it recorded more encouraging growth over the review period and in 2015.

Industry Prospects

Italian people are expected to spend more time than ever in front of computer screens during the forecast period, especially considering the increasing popularity of tablets and android-based smartphones, while dry eyes is also expected to be an increasingly prevalent health issue in Italy during the forecast period. Furthermore, allergy eye care is expected to continue recording positive growth as well, mainly as a result of the increasing rates of pollution in Italy, which is likely to cause eye irritation and allergies. As a result, sales of OTC eye care are expected to continue increasing over the forecast period, rising at a CAGR of 3% at 2015 constant prices, which represents an improvement on the negative value growth recorded in the category at constant 2015 prices over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Italy with research from Euromonitor's team of in-country analysts.

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