"Digestive Remedies in Saudi Arabia" is now available at Fast Market Research

Digestive remedies recorded current value growth of 7% in 2015, a performance which was slightly stronger than the 7% current value CAGR recorded in the category over the entire review period. Towards the end of the review period, slightly stronger health consciousness was witnessed among high numbers of Saudi consumers, many of whom have sought to reduce their intake of oily and fatty fast food, opting instead for having healthier meals at home. Nevertheless, many consumers continue to move steadily towards self-medication due to stronger media advertising campaigns and the more convenient positioning of digestive remedies in emerging retail distribution channels such as other grocery retailers. This, in turn, contributed to the positive performance of digestive remedies in 2014.

Competitive Landscape

Digestive remedies remained under the leadership of Julphar Gulf Pharmaceuticals in 2015. This global player held a value share of 13% in the category in 2015, although it continues to work to counter the growing price competition coming from both international players with their global brands and domestic manufacturers with more affordable economy brands. Despite this, the strong presence of the company’s products on the shelves of chemists/pharmacies as well as its widespread presence in various categories such as paediatric digestive remedies, diarrhoeal remedies, IBS treatments, indigestion and heartburn remedies, antacids and H2 blockers enabled it to maintain its leading position in 2015.

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Industry Prospects

Despite increasing health-consciousness among high-income and middle-income Saudi consumers over the course of the review period, it is expected that the majority of people living in low-income households will continue to lead stressful lifestyles during the forecast period, while many are expected to consume even higher quantities of fast food and traditional high-fat, oil-rich Arabian dishes. This is set to continue driving growth in value sales of digestive remedies over the forecast period. Hence, the category is expected to increase in value at a CAGR of 3% at constant 2015 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Digestive Remedies in?Saudi Arabia market research report includes:

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