"Dermatologicals in Turkey" now available at Fast Market Research

In 2014, new product developments launched in the last two years of the review period continued to bolster the performance of dermatologicals. Examples of new launches included, Bioxcin Forte Serum and Bioxcin Femina Yag launched by Biota Laboratuvarlari under hair loss treatments in October 2013. Within the same category, L’Oréal introduced Dercos Neogenic in 2013. Within nappy (diaper) rash treatments, Dharma Ilac launched Mustella Vitamin Barrier 1.2.3 in October 2014. Within antifungals, Genesis Ilac ve Saglik Urunleri launched Excilor in 2013. These new product launches positively stimulated the category in 2014.

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Competitive Landscape

Biota Laboratuvarlari continues to lead dermatologicals in 2014 with a value share of 12%. The company’s established position within hair loss treatments and its successful marketing activities, help the company to maintain its leading position within dermatologicals. The company’s products are extensively available within pharmacies and it successfully manages to put its products’ visuals within and outside of the pharmacies which increases the consumer awareness. Additionally, the company frequently launches new products, such as new Bioxcin Forte Serum and Bioxin Femina Yag, launched in 2013. Bioxin Femina Yag is one of the few products within the category that directly targets women.

Industry Prospects

Over the forecast period, dermatologicals is expected to register a value CAGR of 7% at constant 2014 prices, which is lower than the review period constant value CAGR of 11%. The slower growth expected over the forecast period will be mainly due to the relative maturation of various categories, such as paediatric dermatologicals, hair loss treatments, and nappy (diaper) rash treatments which all registered significant growth rates over the review period due to their low bases.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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