"Cough, Cold and Allergy (Hay Fever) Remedies in South Korea" Published

Cough, cold and allergy (hay fever) remedies saw healthy retail value sales growth in 2015, underpinned by the good performance of combination products, medicated confectionery and pharyngeal preparations. However, the retail value sales growth of 4% seen in 2015 represented a slowdown from the growth of 6% recorded in 2014, which was mainly due to increasing demand for prescription products. Prescriptions for these products are growing, especially in the paediatric segment. As symptoms tend to accompany pain, doctors normally prescribe cough, cold and allergy (hay fever) remedies along with analgesics and digestive medicine to protect the stomach from strong medicine. To overcome coughs, colds and allergies faster and more effectively, more consumers are turning to hospitals and medical clinics. Also, in 2015, the fear of MERS led consumers to visit doctors even with slight symptoms, such as cough and fever.

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Competitive Landscape

Lotte Confectionery Co Ltd leads cough, cold and allergy (hay fever) remedies in South Korea, accounting for a retail value sales share of 19% in 2015. This is entirely based on its dominance in medicated confectionery, where it accounted for a retail value sales share of 72% in 2015, an increase of 11 percentage points from 2010. Even with its existing high sales share in cough, cold and allergy (hay fever) remedies, the company managed to record retail value sales growth of 7% in 2015. The company expects to see steady growth over the forecast period, as it possesses two powerful brands, namely Mok Candy and Anytime. While both products target all age groups, Mok Candy has a stronger flavour, which is more popular amongst those aged over 30, while Anytime’s sweeter flavour tends to appeal to younger consumers.

Industry Prospects

Cough, cold and allergy (hay fever) remedies is expected to see a stagnation of retail value sales over the forecast period. Even healthy growth from medicated confectionery and pharyngeal preparations will not be sufficient to prevent the category as a whole suffering a stagnation of retail value sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Cough, Cold and Allergy (Hay Fever) Remedies in?South Korea market research report includes:

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