"Cough, Cold and Allergy (Hay Fever) Remedies in Morocco" Published

Growth in cough, cold and allergy (hay fever) remedies remained healthy in 2015, in line with rising disposable income levels and the rising awareness of allergies and the importance of diagnosing these allergies early, which represents a considerable change from the previous situation. Furthermore, the improved availability of these products and frequent new product launches in response to rising demand also fuelled growth in the category during 2015.

Competitive Landscape

Galenica Laboratoires maintained its leading position in cough, cold and allergy (hay fever) remedies in 2015 with 13% value share. In addition to its successful brands Rhumix and Pernabol, the company also offers other popular brands such as Bucocile, which had a 25% value share in pharyngeal preparations in 2015. The company’s longstanding presence in the category has contributed to its success, as has its wide distribution network.

Industry Prospects

During the forecast period, cough, cold and allergy (hay fever) remedies is expected to benefit from ongoing growth in Morocco’s economy and rising real disposable income levels. Many consumers are expected to become better able to afford these products and they are thus more likely to buy them regularly, especially with the increasingly wide range of products available in the category.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Morocco?
* What are the major brands in Morocco?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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