"Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania" Published

Improving standards of living in Lithuania benefit well-known brands as consumers are accepting paying more for products with strong brand awareness which are perceived to be of higher quality compared to cheaper alternatives. By the end of the review period, companies were investing a lot to promote their products in various channels, which paid off in terms of increasing consumers’ loyalty to particular brands.

Competitive Landscape

Novartis AG is expected to maintain its leading position within the category with a retail value share of 13%. The company offers well-known and widely distributed brands, including Theraflu, Otrivin, Vibrocil, Sandoz and Aceterin, which will record increasing sales in 2015. Novartis AG invests huge funds on marketing and advertising activities to support its brands, which helps the company to maintain a strong position within the competitive environment of cough, cold and allergy (hay fever) remedies in Lithuania.

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Industry Prospects

Cough, cold and allergy (hay fever) remedies is expected to record positive growth over the forecast period. The growth will be driven by the warming economic climate aligned with increasing disposable income and higher demand for branded products with perceived better quality. Meanwhile, the category is set to remain dependent on the weather as sales peak during the autumn and winter.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Cough, Cold and Allergy (Hay Fever) Remedies in?Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania?
* What are the major brands in Lithuania?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

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