"Cough, Cold and Allergy (Hay Fever) Remedies in Kenya" is now available at Fast Market Research

As cough and cold and allergy remedies are easily accessible, patients usually buy self-medication from local pharmaceutical shops rather than patronise hospitals and clinics which are considered more expensive. While branded products are popular, consumers are increasingly turning to generics due to cost considerations and recommendations from pharmacists. This led to increased demand and growth.

Competitive Landscape

GlaxoSmithKline East Africa led the cough, cold and allergy remedies environment with a value share of 44% in 2012. Its brands Ventolin, Fluconase and Beonase are popular, and contributed to growth with shares of 13%, 11% and 11% respectively. The company’s strong marketing strategies and network has played an important role in its growth.

Industry Prospects

The major threat to growth over the forecast period will be the activities of smugglers, and fake drugs, which could create fear among consumers, leading to reduced consumption.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Cough, Cold and Allergy (Hay Fever) Remedies in?Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Kenya?
* What are the major brands in Kenya?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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