"Cough, Cold and Allergy (Hay Fever) Remedies in Croatia" is now available at Fast Market Research

Whilst the mild winter in 2014 understandably affected the sales of cough, cold and allergy (hay fever) remedies in a negative way, a series of flu occurrences in 2015 would lead an observer to a conclusion that sales of those products should increase significantly. Instead, the growth was rather modest, which may point out that the vaccination had also helped in fighting the consequences. In addition to that, patients have used the option of prescription medication instead of paying the full price of OTC products.

Competitive Landscape

GlaxoSmithKline has been the traditional leader in cough, cold and allergy (hay fever) remedies for a number of years, thanks to its ubiquitously advertised product Coldrex, which leads the brand rankings as well. However, it is closely followed by Pliva Hrvatska, a part of PGT Healthcare. This company, however, spreads its focus on two products: Maxflu and Bisolex.

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Industry Prospects

Herbal/traditional cough, cold and allergy (hay fever) remedies may be the main story over the forecast period, given the fact that they are increasing steadily in importance compared to standard format. They accounted for 26% of total value sales of cough, cold and allergy (hay fever) remedies in 2015. Expected increasing disposable household incomes may prompt consumers to explore more natural/organic options, despite of their slower and milder effects.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Croatia?
* What are the major brands in Croatia?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

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