"Contact Lenses in the United Arab Emirates" is now available at Fast Market Research

Contact lenses saw strong current value and volume growth in 2015. Despite the higher cost, daily disposable lenses witnessed the most dynamic growth in 2015 due to the convenience and availability of these products. Fashion has entered the world of prescriptive contact lenses, with consumers increasingly opting for coloured contact lenses to match their outfits. New customers are encouraged to try free trials on coloured contact lenses and are also given a virtual option such as is the case with online platforms such as Freshlook Contacts, where a picture can be uploaded to test different eye colours. The varied choice for light and dark eyes, as well as the different blends to suit the natural colour of the consumer’s eye, hair and skin tone is attracting an increasing number of fashion conscious customers.

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Competitive Landscape

Johnson & Johnson (Middle East) Inc leads contact lenses with a 46% value share in 2014 and it saw the most dynamic current value growth in 2015 of 9%. The company has benefitted from its well-recognised Acuvue brand and it has led strong new product developments within the category. Quality and safety are primary factors when choosing an eye care product and brand loyalty is higher than with most product categories as consumers are less likely to try new brands unless they are bolstered by a strong reputation internationally.

Industry Prospects

The forecast period is expected to see sales driven by daily disposable contact lenses with silicone hydrogel playing an important role in the growth. Due to the harsh weather conditions customers are more likely to opt for contact lenses that are more oxygen permeable. The development of the category will be based on the availability of contact lenses that allow for continuous wear, comfort and extended wear as a wider variety of products is introduced into the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in United Arab Emirates market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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