"Contact Lenses in Switzerland" Published

In Switzerland, lifestyle products witnessed high consumer demand at the end of the review period, with products linked to health and wellbeing enjoying a prominent position. Contact lenses grew in popularity, increasingly being seen as a lifestyle product due to the convenience of wearing these in place of spectacles. These products were also favoured by the fashion conscious as they were considered to improve the appearance. The convenience of using contact lenses and the innovative products available in the country all contributed to the growth in popularity.

Competitive Landscape

The Swiss contact lens category was characterised by multinationals and the four leading companies held a combined value share of 77% in 2013. International companies have established themselves as contact lens experts and therefore secured a high level of consumer trust. Domestic companies were more active in other eyewear products and were positioned with other smaller players within contact lenses.

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Industry Prospects

The busy lifestyles of Swiss consumers and their demand for products that enhance their appearance and at the same time offer a high level of convenience are expected to support growth in contact lenses over the review period. In addition, an ageing population and the increased health consciousness of the population will be other favourable factors. Thus, contact lenses is expected to increase in both volume and value terms at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?
* Is coloured, toric, spherical or multifocal the dominant type of contact lens in Switzerland?
* Is style playing an increasingly important role over health in purchasing decisions?



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