"Adult Mouth Care in the United Arab Emirates" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Mar 10 2016

Recently conducted surveys on oral health habits revealed that many residents of the United Arab Emirates do not follow an optimal oral care routine. Brushing teeth once or a maximum twice a day is considered to be the norm, although one in 10 residents claim to have no set brushing routine. Trends in 2015 included visiting the dentist only when in pain, not visiting the dentist for routine check-ups and only brushing teeth without using an additional mouthwash or similar product. This led to an increase in the number of mouth infections and gingivitis. Lifestyle patterns, such as a lack of time for oral health and stress, also contributed to increased incidents of stomatitis (aphthous ulcers/aphtha) amongst the country’s adult population.

Full Report Details at
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Competitive Landscape

Reckitt Benckiser maintained its leading position in adult mouth care with a 24% value share in 2015. The global player continued to take full advantage of the high brand equity of its Bonjela. Mundipharma International with its Betadine Mouth Wash remained the second most important player, with a value share of 10% in 2015, followed by Johnson & Johnson Middle East and its Oraldene brand, with an 8% value share.

Industry Prospects

The forecast period is expected to record stable growth with a value CAGR of 3% at constant 2015 prices as only basic oral hygiene is expected to improve. The adult population will maintain oral hygiene primarily by brushing their teeth twice a day. The increase in the penetration of health insurance may also lead to a slight increase in awareness as some policies will also include free dental care, leading some of population to visit a dentist more frequently. However, awareness campaigns targeting adults will remain limited and existing trends are likely to continue during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in United Arab Emirates market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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You may also be interested in these related reports:

- Consumer Health in the United Arab Emirates
- Adult Mouth Care in the United Kingdom
- Wound Care in the United Arab Emirates
- Eye Care in the United Arab Emirates
- Healthcare Providers in United Arab Emirates

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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