"Adult Mouth Care in the Netherlands" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Oct 15 2014

Adult mouth care value sales grew by 3% in 2013, a slight acceleration compared to the review period performance. This was driven by higher demand from the ageing population and rising unit prices. Between 2008 and 2013, the share of people aged 65 or over rose from 15% to 17% and created a growing demand for mouth care treatments. Moreover, manufacturers increased the number and variety of packaging sizes and delivery methods, in a bid to be more visible in stores and adapt to a broader consumer base.

Competitive Landscape

Adult mouth care is a concentrated category, populated by only a few prominent players. GlaxoSmithKline B/V is the leader with a 47% value share. Its flagship brand, Corsodyl, is available in a number of different formats such as mouthwash, spray and gel, in order to address most mouth and gums conditions. The product can be used as a preventive treatment or to treat mouth problems and is therefore able to address the needs of a large number of consumers.

Full Report Details at
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Industry Prospects

Adult mouth care is expected to grow at a faster rate in the forecast period, a 1% CAGR at constant 2013 prices, than was seen in the review period. The category's performance will be fuelled by demand from older consumers who are more often affected by dry mouth or stomatitis. In 2018, nearly one fifth of the Dutch population will be aged over 65. Companies will make use of this demographic trend to increasingly promote their brands and increase the preventive use of mouth care products, which would lead to more frequent consumption.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in Netherlands?
* What are the major brands in Netherlands?
* What is the market size of Adult Mouth Care in Netherlands?
* What are the major brands in Netherlands?

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