"Adult Mouth Care in Portugal" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Dec 28 2015

Several factors influenced adult mouth care in Portugal in 2015. The overall health trend led a growing number of Portuguese consumers to place greater emphasis on oral hygiene and their oral health. In order to avoid painful and expensive visits to the dentist, Portuguese consumers chose prevention by using mouth care products. In addition to health reasons, ongoing economic recovery in Portugal, although it has been slow and fragile, led some consumers to trade up to OTC adult mouth care products, switching from oral care products, including private label.

Competitive Landscape

Full Report Details at
- http://www.fastmr.com/prod/1082033_adult_mouth_care_portugal.aspx?afid=302

Adult mouth care is an oligopolistic and very concentrated category in Portugal, with the two leading players accounting for a combined 73% value share in 2015. Angelini Farmacêutica maintained its leading position with a 41% value share in 2015. Its success relies on its well-established and trusted brand Tantum Verde. The company was followed by Meda Pharma, holding a 32% share with two different brands, Pyralvex and Bucagel.

Industry Prospects

Over the forecast period adult mouth care is expected to continue to see a positive performance, benefiting from the growing number of people who are placing greater emphasis on oral health and hygiene. An increasing number of consumers will continue to opt for better oral care and healthier teeth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Adult Mouth Care in?Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in Portugal?
* What are the major brands in Portugal?
* What is the market size of Adult Mouth Care in Portugal?
* What are the major brands in Portugal?
* Is dental care valued in Portugal?
* Do consumers prefer homemade adult mouth care solutions?

Reasons to Get this Report

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