Adult Mouth Care in Italy: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Oct 07 2014

In 2013, Italian consumers continued to face a tough economic climate and tried to save money wherever possible, particularly on non-essential goods. This trend affected adult mouth care to a certain degree. On the other hand, the category benefited from the 2013 flu season, which was stronger than in previous years and left many Italians suffering from sore throats. Adult mouth care products are often used by Italian consumers as an immediate solution to a sore throat thanks to their inflammatory properties.

Competitive Landscape

Froben from Abbott SpA remained by far the most popular brand in adult mouth care in 2013, accounting for a 42% share of value sales. Froben is also available as an oral spray for coughs and sore throats. The second most significant brand was Goccemed from GlaxoSmithKline with a 14% share. Oraseptic from Pfizer Consumer Healthcare ranked third with a 6% share while other relevant brands included Alovex and Corsodyl.

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Industry Prospects

Over the forecast period adult mouth care is predicted a value CAGR decline of 1% at constant 2013 prices. This performance will be linked to the slow recovery of the economy in Italy, which will see consumers continue to try and save money by not buying non-essential items. When suffering from sore throats, consumers will be more likely also to purchase OTC cold and cough remedies which are perceived as more efficacious.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in Italy?
* What are the major brands in Italy?
* What is the market size of Adult Mouth Care in Italy?
* What are the major brands in Italy?
* Is dental care valued in Italy?
* Do consumers prefer homemade adult mouth care solutions?

Reasons to Get this Report

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