Herbal/Traditional Products in Latvia - New Report Available

Tradition, a self-medication trend and concerns about the possible side effects of OTC products were the main factors influencing the sales growth of herbal/traditional products in 2015. Considering herbal/traditional products as more natural, consumers tend to see them as healthier and safer alternatives to chemical medicines, especially in the case of minor illnesses.

Competitive Landscape

Herbal/traditional products continued to be led by Silvanols Ltd which further improved its value share to 15% in 2015. The company has strong value shares in the biggest categories of herbal/traditional products ??" herbal/traditional cough, cold and allergy (hay fever) remedies as well as herbal/traditional dietary supplements. The drivers of the company’s performance in 2015 were cough and cold remedy Faringospray and sleep aid Relaxen, but its leadership was ensured by a wide range of herbal products, which expanded also in the year.

Full Report Details at
- http://www.fastmr.com/prod/1082333_herbaltraditional_products.aspx?afid=302

Industry Prospects

Herbal/traditional products is expected to post stable growth over the forecast period in line with ongoing naturalness and wellness trends which include consumers’ growing wish to substitute potentially harmful chemicals with natural products. On the other hand, herbal/traditional medicines are perceived as less effective and requiring longer recovery, while people demand more immediate solutions to health problems. Thus, potential growth will be limited.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Herbal/Traditional Products in?Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Latvia?
* What are the major brands in Latvia?
* What is the market size of Herbal/Traditional Products in Latvia?
* What are the major brands in Latvia?

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