Herbal/Traditional Products in Finland - New Report Available

From: Fast Market Research, Inc.
Published: Tue Mar 31 2015


Herbal/traditional products saw current value sales grow by 2% in 2014. The rather healthy growth was a result of growing interest and health awareness among Finns and a steady flow of new product launches. The level of scepticism towards herbal/traditional products is still high, but decreasing. As a result, a growing customer base was attracted to herbal/traditional products during 2014.

Competitive Landscape

The very fragmented herbal/traditional products was led by Cloetta Suomi Oy, accounting for 10% of retail value sales in 2014. The company’s leading position was due to its sales in the rather large medicated confectionery category, where herbal products dominate. Valioravinto Oy Ab ranked second with 9% value share in 2014. The company is especially strong in herbal/traditional dietary supplements, where it leads with a retail value share of 16% in 2014.

Full Report Details at
- http://www.fastmr.com/prod/972546_herbaltraditional_products_in_finland.aspx?afid=302

Industry Prospects

Herbal/traditional products is forecast to grow by 8% in value terms at constant 2014 prices between 2014 and 2019, representing a CAGR of 2%. This is slower than the 3% CAGR seen during the review period. The slower growth is a result of increasing maturity, particularly in the larger categories of herbal/traditional cough, cold and allergy (hay fever) remedies and herbal/traditional digestive remedies. Price competition is also predicted to increase thus preventing sales from growing more profoundly. However, demand will continue to grow, driven by the strong health trend and growing consumer acceptance of these products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Finland?
* What are the major brands in Finland?
* What is the market size of Herbal/Traditional Products in Finland?

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