Herbal/Traditional Products in Austria - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Dec 07 2015

Herbal/traditional products was able to benefit from the influences of the ongoing health and wellness trend in Austria in 2015. Health awareness amongst Austrian consumers is increasing year after year. Still, many consumers often face obstacles in their search for a healthier lifestyle; mainly growing time constraints. In order to compensate for these time constraints, many consumers often opt for easier solutions, for instance using vitamins and dietary supplements instead of making sure that all the required daily amounts of vitamins and nutrients are taken in through healthy and balanced nutrition.

Full Report Details at
- http://www.fastmr.com/prod/1082307_herbaltraditional_products.aspx?afid=302

Competitive Landscape

Herbal/traditional products was influenced by a high level of fragmentation in 2015. With a multitude of producers and brands present, both domestic and international, only the leading company, Sanova Pharma, was able to account for a value share as high as 10% in 2015. All other operating producers and brands accounted for value shares under 9%, whilst “others” held a value share of 18%.

Industry Prospects

The influence of the health and wellness trend on herbal/traditional products is expected to remain visible over the forecast period. Natural products are anticipated to continue to be in demand over the forecast period, given the already high level of health awareness amongst Austrians. With a greater willingness to contribute to their overall health and to lead healthier lifestyles, many Austrians are expected to display stronger concerns about the possible side-effects of non-herbal/traditional OTC products in the future.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Herbal/Traditional Products in?Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Austria?
* What are the major brands in Austria?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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