New Healthcare market report from Euromonitor International: "Eye Care in the Netherlands"

[USPRwire, Sun Dec 06 2015] Eye care registered 4% current value growth in the Netherlands in 2015, which is a higher growth rate than the 3% current value CAGR recorded over the review period. Growth in the category is mainly being driven by higher demand for allergy eye care products as increasing numbers of consumers are suffering from allergies. It is expected that the prevalence of allergies will increase over the forecast period. In addition, the next of the hay fever season is expanding, which is leading to higher numbers of consumers buying allergy care products more often.

Competitive Landscape

Reckitt Benckiser Nederland BV remained the dominant player in eye care in the Netherlands in value terms in 2015 with a value share of 58%. Optrex is the company’s flagship brand in the category and only one other brand is available in the category, apart from private label products.

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Industry Prospects

Value growth in eye care is expected to be faster over the forecast period than over the review period. The strong performance expected in the category during the forecast period is set to be fuelled by the introduction of new delivery methods, the increasing numbers of consumers who are suffering from allergies and the ageing of the Dutch population. Companies are most likely to introduce products designed to be used by specific consumer groups such as allergy eye care products and products for ageing consumer.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Eye Care in?Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Netherlands?
* What are the major brands in Netherlands?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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