New Healthcare research report from Euromonitor International is now available from Fast Market Research



[USPRwire, Sun Dec 27 2015] Eye care increased by 1% in current value terms during 2015, which was an improvement on the marginally negative current value growth recorded in the category in 2014. The high levels of pollution in Hong Kong is raising the already quite high incidence of eye allergies, causing itchy and red eyes among many consumers, supporting demand for eye care products during 2015. Consumers are also becoming more accustomed to purchasing eye care products to treat these mild conditions as they are deemed to be a more convenient solution to minor problems which also enabled by suffering from them to quickly resume their daily work and leisure activities.

Full Report Details at
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Competitive Landscape

Leading player Prestige Brands International Inc recorded a slight increase in its value share in eye care in 2015, remaining on 27% as it strengthened its leadership in the category. Its Murine brand is renowned in eye care for its ability to alleviate red eyes and dry eyes. The player also invested in strong marketing campaigns towards the end of the review period, which helped to reinforce consumer awareness of the Murine brand.

Industry Prospects

Eye care is expected to increase in value at a CAGR of 1% at constant 2015 prices over the forecast period. The ongoing consumer reliance on eye care products is unlikely to falter over the forecast period, especially given the high incidence of dry and red eyes among the population of Hong Kong due to lingering pollution problems. The long hours spent by many people in front of computers and electronic gadgets is also set to amplify the problems of dry eyes among consumers in Hong Kong over the forecast period, also supporting the performance of eye care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Hong Kong, China?

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Consumer Health in Hong Kong, China
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