Recently published research from Euromonitor International, "Analgesics in Slovakia", is now available at Fast Market Research
[USPRwire, Wed Dec 16 2015] Analgesics continued to perform positively in 2015, benefiting from offering ease of access in comparison to Rx alternatives. Many Slovaks are keen to avoid lengthy trips to doctors' surgeries, which often involve a long wait for appointments, and thus only opt for prescription products when facing serious health problems. OTC analgesics are meanwhile easily available and commonly used for fevers, headaches and muscle or joint pain.
Analgesics is dominated by Zentiva, which accounted for almost 51% value share in 2015. The company benefits from offering several strong brands and a wide range. The company's Ibalgin for example dominates ibuprofen with 57% share, while Paralen 500 dominates acetaminophen with 59% share and Anopyrin leads aspirin with 42%. These brands are well-known among Slovaks due to their long presence in the country and strong marketing support. Many consumers have had a positive experience with these brands and thus tend to remain loyal to them. Thanks to its wide range and strong brands, the company maintained a steady value share at the end of the review period.
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Analgesics will benefit to an extent from an ageing population and economic growth in the forecast period. However, this product area is largely mature. In addition, growth is expected to be hampered by the health and wellness trend. Consumers are increasingly researching health conditions online and, rather than treating symptoms, are keen to take a more proactive approach and to improve their health. Growth in analgesics is also expected to be hindered by a growing consumer awareness of the potential side effects of long-term use, with consumers thus becoming less likely to reach for these products in response to minor symptoms.
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Slovakia with research from Euromonitor's team of in-country analysts.
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If you're in the Analgesics industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The?Analgesics in?Slovakia market research report includes:
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* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
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