Fast Market Research recommends "Analgesics in India" from Euromonitor International, now available
[USPRwire, Fri Dec 18 2015] Increasingly stressful lifestyles, especially in large cities, have led to Indian consumers purchasing analgesics to achieve quick relief from fever and mild pain. Aggressive media promotions have served to popularise systemic analgesics so much that many consumers either do not know or pay heed to the dangers of overdosing on OTC products containing acetaminophen or aspirin. The possible side-effects of analgesics have not deterred urban consumers from taking them regularly. Moreover, consumers do not revisit doctors in the case of recurring minor ailments, using existing medicines and buying products over the counter.
Emami Ltd continued to lead analgesics in 2015 with a 24% share of value sales, up from 23% in 2014. The company’s Zandu balm was the biggest contributor to sales, achieving value sales growth of 16% in 2015. In July 2014, an extension of Zandu Balm, named Ultra Power, was launched with a stronger formulation than its existing range of analgesics, achieving a good consumer response. The new launch benefited from nationwide distribution as well as promotional activities in various channels, thus helping the brand to further grow its share in 2015.
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Analgesics is expected to continue to perform well over the forecast period as a result of increasing purchasing power and a greater willingness to self-medicate. Consumers will continue to opt for quick and easy solutions rather than have the hassle of visiting a doctor.
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in India with research from Euromonitor's team of in-country analysts.
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The?Analgesics in?India market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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* What are the major brands in India?
* Are combination products with acetaminophen still popular?
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