Analgesics in Guatemala - New Report Available

Analgesics was a strong category in Guatemala in 2015 with sales of GTQ170 million, representing 8% growth over the previous year. Consumers felt comfortable in purchasing OTC analgesics and many took them on a daily basis to treat pain and other problems. For example, many adults took a daily paediatric aspirin for cardiovascular reasons in order to prevent heart attacks. Bayer de Guatemala offered Cardioaspirina to target this segment, although paediatric aspirin was more affordable and many consumers preferred the product.

Competitive Landscape

Generics led the analgesics category with a retail value share of 25% in 2015. Generic products were more popular among lower-economic stratum consumers, who usually purchased analgesics from chemists/pharmacies, which only offered generic products, such as Farmacias de la Comunidad. Bayer de Guatemala followed closely with a 23% retail value share. The company has a wide product portfolio with a brand that is both trusted and recognised by consumers.

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Industry Prospects

Analgesics is expected to record a value CAGR of 4% at constant 2015 prices over the forecast period to reach sales of GTQ209 million by 2020. This is considered a mature category, where growth mainly comes from population growth and is aided by marketing campaigns and new product launches.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Analgesics in?Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Guatemala?
* What are the major brands in Guatemala?
* Are combination products with acetaminophen still popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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