Analgesics in Croatia - New Market Research Report

From: Fast Market Research, Inc.
Published: Thu Jun 26 2014

Analgesics are amongst the most heavily advertised OTC products. Modern lifestyles bring additional stress and have a negative effect on health; often manifested in the form of pain. Companies are aware of consumers’ interest in relieving pain.

Competitive Landscape

Belupo continued to lead analgesics in 2012. Although maintaining its 26% value share, it is still a distance in front of the runner-up, PGT Healthcare (prior to 2012 Pliva dd). Belupo dd did not always lead the field; it came into first position in 2003, as a reward for years-long effort in pushing its brands Lupocet and Neofen.

Industry Prospects

The leading players are expected to expand their ranges of analgesics over the forecast period. Large chained players in parapharmacies/drugstores will boost value sales in this category by introducing new products, whilst a wider range of formats is expected to be developed. Gel capsules which offer swifter pain relief are expected to prove more successful over the forecast period, as busy Croatian consumers will continue to seek fast-acting analgesics. This, however, will bring more competition rather than organic growth to analgesics, and as such, overall constant value sales are projected to increase by a CAGR of just 2% over the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Analgesics in?Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Croatia?
* What are the major brands in Croatia?
* Are combination products with acetaminophen still popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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You may also be interested in these related reports:

- Analgesics in Portugal
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- Analgesics in the United Kingdom
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