New Healthcare market report from Euromonitor International: "Adult Mouth Care in the United Kingdom"
[USPRwire, Wed Jan 13 2016] Adult mouth care is facing a strong challenge from oral care, particularly mouthwashes/dental rinses. Consumers are increasingly likely to maintain strong oral care regimes, thus reducing the need for adult mouth care, with many notably being more likely to opt for mouthwashes/dental rinses. Mouthwashes/dental rinses benefit from offering a wider range of brands and products and also seeing stronger promotion. There are also many products focused on gum health, such as Colgate Total for Gum Health. Mouthwashes/dental rinses saw 7% current value growth in 2014 over the previous year, with a further 6% growth being expected in 2015.
There are two strong domestic leaders in adult mouth care. GlaxoSmithKline accounted for 29% value share with its Corsodyl brand in 2015 while Reckitt Benckiser (RB) followed closely behind with 27% share thanks to the established strength of Bonjela. These brands have been present for many years and enjoy considerable customer loyalty, particularly among older consumers. Domestic players thus dominate sales. Together with Dendron and Alliance Pharma, GlaxoSmithKline and RB accounted for a combined 62% value share in 2015.
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Adult mouth care will continue to face strong competition from oral care in the forecast period. Consumers will increasingly respond to gum problems by improving their oral care regimes, brushing more frequently and using dental floss and mouthwashes/dental rinses. The fact that many mouthwashes/dental rinses claim to aid gum health will further increase competition from this area. Those suffering from more serious mouth health issues will meanwhile remain more likely to seek dental treatment rather than buying OTC adult mouth care.
Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.
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