Adult Mouth Care in Turkey - New Market Research Report

From: Fast Market Research, Inc.
Published: Fri Dec 18 2015

Adult mouth care in Turkey increased by 8% in current value terms in 2015, which is a slightly better performance compared with review period value CAGR of 7%. Gingivitis is common in Turkey due to widespread habit of poor tooth brushing and the widespread consumption of acidic and sugary food and drinks, while stomatitis is very common among babies and small children. These remain significant public health problems in Turkey, boosting demand for adult month care products.

Competitive Landscape

Kansuk Lab continued to lead adult mouth care with a 42% value share in 2015 with its Biokadin Gargara brand, which enjoys high levels of consumer awareness. The product targets adults and can also help to ease the pain of teething in babies as well as being a skin disinfectant.

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Industry Prospects

Adult mouth care is expected to increase in value at a CAGR of 1% at constant 2015 prices over the forecast period, which is set to be a superior rate of growth to the marginally negative value CAGR registered in the category at constant 2015 prices over the review period. The stronger growth expected in the category over the forecast period is set to be mainly due to the introduction of new OTC regulations in 2016 and 2017 as it is expected that this will result in an increasing number of switches from Rx products to OTC products, supporting growth over the forecast period. However, the recently approved OTC regulations are expected to be enacted between 2016 and 2017 these will inevitably have a positive effect on the category as many of these products are still classified as prescription only. Additionally, it is predicted that demand for adult mouth care products will increase as Turkish people continue not to follow a proper oral hygiene routine. Moreover, the increasing incidence of dry mouth due to the increasing prevalence of medications for diabetes and high blood pressure is set to lead to increasing demand for adult mouth care products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Adult Mouth Care in?Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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