New Healthcare market report from Euromonitor International: "Adult Mouth Care in Sweden"

[USPRwire, Sun Dec 13 2015] Adult mouth care registered sluggish current value growth in Sweden during 2015 as well as over the entire review period. Maturity and competition from increasingly advanced standard oral care products categorised within the beauty and personal care industry are preventing sales of adult mouth care products from growing more dynamically. Swedish consumers generally take good care of their teeth and they therefore rarely need to revert to adult mouth care products. Oral care is fairly commonly discussed in the Swedish media and public awareness of the importance of maintaining good oral hygiene is thus high. A rather high percentage of Swedes, some 40%, also use electric toothbrushes, which have been proven to reduce the occurrence of gingivitis. The ageing Swedish population means more people within an age group with a higher risk of oral problems who have both the disposable income and the awareness to take care of their oral health.

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Competitive Landscape

Actavis leads adult mouth care, accounting for 32% of value sales in 2015. The company’s leading position in the category is due to the popularity of its well-known Xerodent brand, which helps to combat dry mouth. Xerodent was the most popular brand in adult mouth care in Sweden in 2015 with a 32% value share.

Industry Prospects

Value growth is expected to be modest in adult mouth care over the forecast period. The category is mature and little is expected in the way of new product development and advertising activity. In addition, the growing usage of electric toothbrushes and strong competition from standard oral care products, which are perceived as increasingly efficient and which are often positioned as offering oral health benefits, will further prevent sales from growing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Adult Mouth Care in?Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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