Adult Mouth Care in Saudi Arabia - New Market Study Published

Adult mouth care continued to post healthy value growth in 2015. This was due to the increases being seen in health-consciousness among the local population as local hospitals and medical colleges are launching consumer awareness campaigns in cooperation with public and private dentists’ surgeries to promote good oral health. In addition, increased advertising of adult mouth care products, mainly by global players, and increasingly educated consumers are also helping to boost value sales for the leading brands. As a result, adult mouth care recorded positive current value growth of 6% in 2015, although this represents a slowdown from the 7% current value growth recorded in the category in 2014 and the 8% current value CAGR recorded in the category over the entire review period.

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Competitive Landscape

Saudi Pharmaceutical Industries & Medical Appliances Corp (SPIMACO) retained its leading position in adult mouth care in 2015 with a value share of 31%. The company continues to benefit from high levels of brand loyalty and recognition due to its wide range of affordable generics. The company’s Orasept Mouth Wash brand was the leading brand in adult mouth care in 2014 with a 17% value share. However, SPIMACO saw its value share decline slightly in 2015 due to the fiercer competition it faces from both local and global firms as consumers now seek more reliable, affordable adult mouth care brands.

Industry Prospects

Adult mouth care is expected to increase in value at a CAGR of 3% at constant 2015 prices over the forecast period. Value growth in the category is set to continue being driven by rising consumer awareness of such products due to ongoing educational campaigns being conducted by local hospitals, dental surgeries and medical universities as well as stronger marketing activities from both domestic and international players in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Adult Mouth Care in?Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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