New Beverages market report from Euromonitor International: "Tea in Estonia"
[USPRwire, Thu Mar 26 2015] In 2014, retail value sales grew by 5% in current terms to reach €11 million. Meanwhile, both off- and on-trade volume sales rose by 2% to reach 500 tonnes and less than 100 tonnes. Despite maturity, current value sales saw strong growth as consumers became more aware of quality tea and felt more confident about purchasing high-quality brands. Furthermore, the selection of quality teas in Estonia expanded even further and the number of speciality tea and coffee stores continued to grow. These developments had a positive impact on tea awareness and boosted value sales. The most popular tea type in Estonia is black tea, which is a staple in most Estonian kitchens. So-called “impulse teas” are purchased less often.
Competitive Landscape
Unilever Eesti continues to lead tea in Estonia with a retail value share of 28% in 2014. The company successfully markets the well-known Lipton brand, which is trusted by Estonian consumers. Lipton’s products, which are held to offer very good price-quality ratios, are well-distributed across retail channels. In addition, Unilever Eesti has remained very active in marketing and new product development. The player also offers teas under the Saga brand, which is targeted primarily at price sensitive consumers.
Positive volume and value sales growth is projected for the forecast period. Tea is seen as a drink with significant health benefits, and this perception is likely to remain strong as health and wellness trends develop. For example, the popularity of green tea is expected to continue growing among health conscious consumers, as it is often perceived to be a stimulant for weight loss. Nevertheless, as coffee prices are falling and the popularity of coffee remains strong, dynamic growth rates are not anticipated for tea.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Estonia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions suchas:
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)
You may also be interested in these related reports:
