New Beverages research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Tue Mar 03 2015] Increasing awareness of health and wellness issues among Bulgarians was the main driver behind growth in tea sales in 2014. This trend had two main directions: the more traditional consumption of tea to help with symptoms of colds or sore throats, stomach pains and the desire to maintain a healthy body weight with the aid of slimming tea.
Competitive Landscape
Bioprograma EAD was the leading company in tea with a value share of 14% in 2014. Its popularity was due to its wide product portfolio, made mostly from local herbs, the constant addition of new lines such as the “Health from Nature” line of herbal tea products, and reasonable prices. Although younger consumers who follow trends redirected their preferences to imported brands such as Twinings and Pickwick, the company still managed to maintain its leading positions with increased promotional activities. In 2014, it ran advertising for its Bioprograma line in the Sofia underground, and also placed branded displays in the biggest modern retail outlets.
Tea is expected to record a CAGR of 3% in retail volume terms, similar to that experienced over the review period. The healthy aspects of tea drinking will continue to attract consumers, albeit at a moderate rate.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Bulgaria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions suchas:
* What is the market size of Tea in Bulgaria?
* What are the major brands in Bulgaria?
* Is loose leaf tea available in Bulgaria?
* Is there a shift from unpackaged to packaged tea in Bulgaria?
* Is there a market for tea pods in Bulgaria?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Bulgaria?
* How are market trends changing in flavours/types for fruit/herbal and other tea?
Reasons to Get this Report
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