Tea in Algeria - New Market Study Published

From: Fast Market Research, Inc.
Published: Mon Aug 11 2014

Tea posted a solid 5% off-trade volume growth and 12% off-trade value growth in 2013. The dynamic performance continued to result from consumers preferring packaged to unpackaged tea, in addition to the wider availability of new flavours of international brands, such as Ahmad Tea and Lipton, following the development of supermarkets and hypermarkets in Algeria.

Competitive Landscape

Boushaba Eurl struggled against the competition in again in 2013 seeing its value share fall for another year down to 16% of total tea sales. Despite this, the company remains the leader in tea overall with its economy brand Le Chameau.

Full Report Details at
- http://www.fastmr.com/prod/859053_tea_in_algeria.aspx?afid=302

Industry Prospects

Tea is expected to witness a healthy performance over the forecast period, with an off-trade volume CAGR of 5% and an off-trade value CAGR of 2% at constant 2013 prices over the forecast period. The solid performance will result from an ongoing shift from big format packaged tea to packaged tea bags that will be more available at independent small grocers; one of the larger retailing channels in Algeria. It is essentially the dynamic sales of fruit/herbal tea and bagged tea, successful among urban and female consumers, which is expected to contribute to the growth, particularly for standard and premium brands. However, sales outside large cities will remain dominated by packaged economy tea sold at traditional grocery retailers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Algeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Algeria?
* What are the major brands in Algeria?
* Is loose leaf tea available in Algeria?
* Is there a shift from unpackaged to packaged tea in Algeria?
* Is there a market for tea pods in Algeria?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Algeria?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Tea in Germany
- RTD Tea in China
- Tea in Taiwan
- Tea in the Czech Republic
- Tea in Uruguay
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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