"Processed Meat and Seafood in Greece" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Feb 17 2016

Towards the end of the review period, processed meat and seafood saw demand polarising between premium products and the cheapest products. Movement towards the upper-priced categories came as result of consumers feeling they have already cut down enough by avoiding visits to consumer foodservice outlets and making their own meals at home, and thus they should be able to reward themselves by at least maintaining some quality in their food choices, with many feeling the need to treat themselves a little by making upscale product purchases. On the other hand, there is also a significant proportion of Greek consumers who see no reason to spend any more than they absolutely have to, thus choosing from the lowest price segments or from private label lines.

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Competitive Landscape

Discounters chain Lidl Hellas led sales in the category during 2014 and 2015, maintaining a value share of 9% during both years. The company enjoys high levels of consumer footfall and strong demand for its private label product lines at a time of rising demand for cheaper options generally. Lidl Hellas maintains high levels of consumer awareness, with home distribution of its weekly offers in catalogues, combined with media advertising campaigns.

Industry Prospects

The outlook is rather gloomy with regards to economic and political stability in Greece for the forecast period and this is set to remain a key driver of consumer behaviour and the prevailing trends in processed meat and seafood. Processed meat and seafood is set to continue seeing demand polarising between premium and economy product lines, although it is economy products that are most likely to win ground, certainly as long as levels of financial insecurity remain high and consumers remain highly price-oriented.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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