"Processed Fruit and Vegetables in Nigeria" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Jan 19 2016


Although the majority of Nigerians do not traditionally shop for fruit and vegetables in processed form (except for canned peas which is commonly used with rice cooking) the category is seeing strong growth in Nigeria due to the increasing desire for convenience, as a result of busy urban lifestyles. More women are working outside of the home, while more single men and people in general are working longer hours. Therefore, products that are quick to prepare and convenient have a strong appeal. Demand is also being driven by the growth of modern retail channels, such as supermarkets and hypermarkets, which are more likely to stock a wide range of processed fruit and vegetables, and a growing middle class which shop in these outlets.

Competitive Landscape

Kraft Heinz Co (formerly HJ Heinz Co) leads processed fruit and vegetables in Nigeria with a 28% value share in 2015. The company benefits from the popularity of the Heinz brand which has long been available in Nigeria. There is also a wide variety of Heinz products available across different categories such as shelf stable vegetables and shelf stable beans.

Full Report Details at
- http://www.fastmr.com/prod/1110811_processed_fruit_vegetables.aspx?afid=302

Industry Prospects

Processed fruit and vegetables is expected to increase at a constant 2015 value CAGR of 2% over the forecast period. This growth is expected because of the convenience that products within this category offer consumers. This factor will become even more important as more women join the workforce and people continue to work longer hours.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in Nigeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Processed Fruit and Vegetables in Nigeria?
* What are the major brands in Nigeria?
* Which dietary supplement grew the fastest in the past year?

Reasons to Get this Report

About Fast Market Research

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You may also be interested in these related reports:

- Processed Fruit and Vegetables in the Netherlands
- Processed Fruit and Vegetables in Tunisia
- Processed Fruit and Vegetables in Australia
- Processed Fruit and Vegetables in China
- Processed Fruit and Vegetables in Singapore

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Contact Name: Bill Thompson
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